I really wonder if Internet marketers are looking at the same thing. One guy says the new iPad is great and another guy says it’s trash. And this goes on and on for just about every product, marketing wise related or not, that I can think of. Really makes me wonder whose eyes are glued on straight and who needs a new pair of glasses. Okay, there is a reason for this odd little rant and I’m going to get right to it…so hang in there.As Internet marketers, we are trying to reach our target market the best way we know how. Agree with me so far? Okay, we don’t all agree on the methods to use (some use article marketing, some pay per click) but we do agree that if we don’t give our target market the experience that they’re looking for when they come to our site, they are NOT going to buy from us. With me so far?
Okay, we go through all this examining to attempt to optimize that understanding. With our paragraphs, if that is the method we apply, we attempt to print better and better with everyone lone. We power try out with different resource boxfuls to look at which single performs improved. With our transactions pages, we alters head-lines to look at which single pulls improved. With our squeeze pages we attempt different matter. We remain examining and fine-tuning until we come up with conversion figures that we’re contented with. And even then, we don’t cease. We are always trying to optimize our marketing campaigns. I consider we can all agree on this.However, what we can not appear to agree on, and this is where I own to question if we’re all searching at the identical matter, is how to interpret those effects. John Doe comes to me and says he’s being paid a 2% conversion on his transactions page after merely single attempt and I say, “Hey, that is good! Path to go!” Jim “I’m Never Satisfied” Jones says, “That’s pitiful” and immediately dismisses the venture as an abysmal failure.
Did I miss something here? Possess I been on the turnip truck too lengthy. I understand that Jim Jones is probably a seven figure earner and anything smaller amount than a ten% conversion to him is crap, merely on that point are public in this industry who would kill for a 2% conversion their 1st shot out of the gate.Point is, when you look at matter, you own to look at them objectively. You blogging to the bank 2010 review can not let your private “wish list” get in the route. You own to look at industry averages and criteria to determine where you are and where you need to be. Pie in the sky is leaving to get you killed because it is leaving to aim up discouraging you. Before you take Jim Jones’ pooh-pooh of your conversion as gospel, take a look at what the industry says about it.