More Men Sharing Creative Work Online

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Photo courtesy of iStockphoto, Izvorinka Jankovic
A recent study from Northwestern University found that men are more likely than women to share their creative work on the internet – even though both sexes are engaging in the same rate of creative activity.

Northwestern University NewsCenter reports:

“Because sharing information on the Internet today is a form of participating in public culture and contributing to public discourse, that tells us men's voices are being disproportionately heard,” says Eszter Hargittai, assistant professor of communication studies at Northwestern University. Hargittai co-authored the study with Northwestern researcher Gina Walejko.

Overall, almost two-thirds of men reported posting their work online while only half of women reported doing so. When Hargittai and Northwestern's Walejko controlled for self-reported digital literacy and Web know-how, however, they found that men and women actually posted their material about equally.

“This suggests that the Internet is not an equal playing field for men and women since those with more online abilities — whether perceived or actual — are more likely to contribute online content,” says Hargittai.”

The solution to this problem may be providing women with more technical training. When they feel comfortable with online technologies, the playing field will be leveled.

See full article
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